SHOOFO Privacy Notice
SHOOFO recognizes that its customers, visitors, users, and others who
use www.shoofo.com value their privacy. This Privacy Notice details important
information regarding the use and disclosure of User information collected
on the SHOOFO Site. SHOOFO provides this Privacy Notice to help you make
an informed decision about whether to use or continue using the SHOOFO
Site.
This Privacy Notice is incorporated into and is subject to the SHOOFO
Terms of Use. Your use of the SHOOFO website and any personal information
you provide on the SHOOFO website remains subject to the terms of this
Privacy Notice and our Terms of Use.
Please note that any video, image, or other content posted at the direction
of Users onto the SHOOFO website becomes published content and is not
considered personally identifiable information subject to this Privacy
Notice.
The Information SHOOFO Collects
User Provided Information: You provide certain personally identifiable
information (such as your name and email address) to SHOOFO when choosing
to participate in various activities on the SHOOFO website such as uploading
videos, posting messages in our forums or in the video comments section,
entering contests or sweepstakes, taking advantage of promotions, responding
to surveys, or subscribing to newsletters or other mailing lists.
Cookies Information: When you visit the SHOOFO website, we may send one
or more cookies - a small text file containing a string of alphanumeric
characters - to your computer that uniquely identifies your browser. SHOOFO
uses both session cookies and persistent cookies. A persistent cookie
remains after you close your browser. Persistent cookies may be used by
your browser on subsequent visits to the site. Persistent cookies can
be removed by following your web browser help file directions. A session
cookie is temporary and disappears after you close your browser. You can
reset your web browser to refuse all cookies or to indicate when a cookie
is being sent. However, some features of the SHOOFO website may not function
properly if the ability to accept cookies is disabled.
Log File Information: When you use the SHOOFO website, our servers may
automatically record certain information that your web browser sends whenever
you visit any website. These server logs may include information such
as your web request, Internet Protocol ("IP") address, browser
type, browser language, referring / exit pages and URLs, platform type,
number of clicks, domain names, landing pages, pages viewed and the order
of those pages, the amount of time spent on particular pages, the date
and time of your request, and one or more cookies that may uniquely identify
your browser.
Clear GIFs Information: When you use the SHOOFO website, we may employ
"clear GIFs" (a.k.a. Web Beacons) which are used to track the
online usage patterns of our Users anonymously (i.e., in a non-personally-identifiable
manner). In addition, we may also use clear GIFs in HTML-based emails
sent to our users to track which emails are opened by recipients.
The Way SHOOFO Uses Information
If you submit personally identifiable information to us through the SHOOFO
website, then we use your personal information to operate, maintain, and
provide to you the features and functionality of the SHOOFO website.
Any personal information or video content that you voluntarily disclose
online (on discussion boards, in messages and chat areas, within your
public profile page, etc.) becomes publicly available and can be collected
and used by others. Your account name (not your email address) is displayed
to other Users when you upload videos or send messages through the SHOOFO
website and other Users can contact you through messages and comments.
Any videos that you submit to the SHOOFO website may be redistributed
through the internet and other media channels, and may be viewed by the
general public.
We do not use your email address or other personally identifiable information
to send commercial or marketing messages without your consent or except
as part of a specific program or feature for which you will have the ability
to opt-in or opt-out. We may, however, use your email address without
further consent for non-marketing or administrative purposes (such as
notifying you of major SHOOFO Site changes or for customer service purposes).
We use both your personally identifiable information and certain non-personally-identifiable
information (such as anonymous User usage data, cookies, IP addresses,
browser type, clickstream data, etc.) to improve the quality and design
of the SHOOFO website and to create new features, promotions, functionality,
and services by storing, tracking, and analyzing User preferences and
trends.
We use cookies, clear gifs, and log file information to: (a) remember
information so that you will not have to re-enter it during your visit
or the next time you visit the SHOOFO website; (b) provide custom, personalized
content and information; (c) monitor the effectiveness of our marketing
campaigns; (d) monitor aggregate metrics such as total number of visitors,
pages viewed, etc.; and (e) track your entries, submissions, and status
in promotions, sweepstakes, and contests.
When SHOOFO Discloses Information
We provide personally identifiable information and non-personally-identifiable
information to our subsidiaries, affiliated companies, or other businesses
or persons for the purpose of processing such information on our behalf.
We require that these parties agree to process such information in compliance
with our privacy policy, and we use reasonable efforts to limit their
use of such information and to use other appropriate confidentiality and
security measures.
We do not share your personally identifiable information (such as name
or email address) with other, third-party companies for their commercial
or marketing use without your consent or except as part of a specific
program or feature for which you will have the ability to opt-in or opt-out.
We do share non-personally-identifiable information (such as anonymous
User usage data, referring / exit pages and URLs, platform types, number
of clicks, etc.) with interested third-parties to assist them in understanding
the usage patterns for certain content, services, advertisements, promotions,
and/or functionality on the SHOOFO website.
We may release personally identifiable information and/or non-personally-identifiable
information if required to do so by law, or in the good-faith belief that
such action is necessary to comply with state and federal laws (such as
U.S. Copyright Law) or respond to a court order, subpoena, or search warrant.
SHOOFO also reserves the right to disclose personally identifiable information
and/or non-personally-identifiable information that SHOOFO believes, in
good faith, is appropriate or necessary to enforce our Terms of Use, take
precautions against liability, to investigate and defend itself against
any third-party claims or allegations, to assist government enforcement
agencies, to protect the security or integrity of our web site, and to
protect the rights, property, or personal safety of SHOOFO, our Users
or others
.
Your Choices
You may, of course, decline to submit personally identifiable information
through the SHOOFO website, in which case SHOOFO may not be able to provide
certain services to you. You may update or correct your personal profile
information and email preferences at any time by visiting your account
profile page. Please note that media files uploaded by Users to the SHOOFO
website cannot be removed and remain subject to our Terms of Use.
To protect your privacy and security, we take reasonable steps (such
as requesting a unique password) to verify your identity before granting
you profile access or making corrections. You are responsible for maintaining
the secrecy of your unique password and account information at all times.
Please contact SHOOFO with any questions or comments about this Privacy
Notice, your personal information, your consent, or your opt-in or opt-out
choices using this contact form.
Third-party Advertisers, Links to Other Sites
SHOOFO allows other companies, called third-party ad servers or ad networks,
to serve advertisements within the SHOOFO website. These third-party ad
servers or ad networks use technology to send, directly to your browser,
the advertisements and links that appear on the SHOOFO website. They automatically
receive your IP address when this happens. They may also use other technologies
(such as cookies, JavaScript, or Web Beacons) to measure the effectiveness
of their advertisements and to personalize the advertising content you
see.
SHOOFO does not provide any personally identifiable information to these
third-party ad servers or ad networks without your consent or except as
part of a specific program or feature for which you will have the ability
to opt-in or opt-out. However, please note that if an advertiser asks
SHOOFO to show an advertisement to a certain audience (for example, men
ages 18-34) or audience segment (for example, men ages 18-24 who have
viewed certain channels of content) and you respond to that advertisement,
the advertiser or ad-server may conclude that you fit the description
of the audience they are trying to reach. The advertiser may also use
information regarding your use of the SHOOFO website, such as the number
of times you viewed an ad (but not any personally identifiable information),
to determine which ads to deliver to you.
You should consult the respective privacy policies of these third-party
ad servers or ad networks (see links below) for more information on their
practices and for instructions on how to opt-out of certain practices.
SHOOFO's privacy policy does not apply to, and we cannot control the activities
of, such other advertisers or web sites.
Our Commitment To Data Security
SHOOFO uses commercially reasonable physical, managerial, and technical
safeguards to preserve the integrity and security of your personal information.
We cannot, however, ensure or warrant the security of any information
you transmit to SHOOFO and you do so at your own risk. Once we receive
your transmission of information, SHOOFO makes commercially reasonable
efforts to ensure the security of our systems. However, please note that
this is not a guarantee that such information may not be accessed, disclosed,
altered, or destroyed by breach of any of our physical, technical, or
managerial safeguards.
If SHOOFO learns of a security systems breach, then we may attempt to
notify you electronically so that you can take appropriate protective
steps. SHOOFO may post a notice on the SHOOFO website if a security breach
occurs. Depending on where you live, you may have a legal right to receive
notice of a security breach in writing. To receive a free written notice
of a security breach (or to withdraw your consent from receiving electronic
notice) you should notify us using our help form.
Special Note to International Users
The SHOOFO website is hosted in the United States and is intended for
and directed to Arab Users and others in the United States. If you are
a User accessing the SHOOFO website from the European Union, Asia, Middle
East, or any other region with laws or regulations governing personal
data collection, use, and disclosure, that differ from United States laws,
please be advised that through your continued use of the SHOOFO website,
which are governed by U.S. law, this Privacy Notice, and our Terms of
Use, you are transferring your personal information to the United States
and you consent to that transfer.
In the Event of Merger, Sale, or Bankruptcy
In the event that SHOOFO is acquired by or merged with a third party entity,
we reserve the right, in any of these circumstances, to transfer or assign
the information we have collected from our Users as part of such merger,
acquisition, sale, or other change of control. In the unlikely event of
our bankruptcy, insolvency, reorganization, receivership, or assignment
for the benefit of creditors, or the application of laws or equitable
principles affecting creditors' rights generally, we may not be able to
control how your personal information is treated, transferred, or used.
Changes and updates to this Privacy Notice
This Privacy Notice may be revised periodically and this will be reflected
by the "effective date" below. Please revisit this page to stay
aware of any changes. In general, we only use your personal information
in the manner described in the Privacy Notice in effect when we received
the personal information you provided. Your continued use of the SHOOFO
website constitutes your agreement to this Privacy Notice and any future
revisions.
For revisions to this Privacy Notice that may be materially less restrictive
on our use or disclosure of the personal information you have already
provided to us, we will attempt to obtain your consent before implementing
such revisions with respect to such information.
Date Last Modified:
This Privacy Notice was last modified Feburary 6, 2007
Contact Information:
Please contact SHOOFO with any questions or comments about this Privacy
Notice using this contact form.
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